Strategic Plan For Your Organization Statistics Project

Strategic Plan For Your Organization - Statistics Project Example This paper will explore the strategic plan for GetWell, a pharmaceutical company that sells prescription medicine (Cravens & Piercy, 2008). GetWell possesses sufficient information about the target market. The demand for pharmaceutical products is high and keeps increasing every day (Callahan, 2006). The firm will use this information to serve consumers better. The customer base includes medical doctors, trainers, physical therapists and chiropractors. Most customers buy the medications for pain management and relief. The medical industry is under pressure to reduce costs for medical purchases. Insurance companies are exerting pressure on various medical institutions to buy low-priced but quality medicine. The number of people with drug plans is high especially for elderly people who have no medical coverage. The market for prescription medicine is expected to grow by 6% annually. Many pharmacies sell prescription drugs in cities that GetWell operates in but few offer low prices like GetWell. Competitors rarely advertise in print or digital media. The increase in the number of athletes and sports trainers ordering pain management medicine is encouraging (Brukner & Khan, 2008). GetWell aims at increasing its market share by targeting new customers and becoming the market leader for pharmaceutical sales in the region. The firm plans to reduce the market share of competitors by taking most of their walk-in customers and making more deliveries. GetWell plans to achieve financial growth of 15% for every year. GetWell is aiming at providing customers with the best medicine at discounted prices. GetWell aims at increasing the number of repeat customers by 9% in each quarter. The firm aims at increasing customer awareness about the various stores in the two states. GetWell plans to reduce client acquisition costs by 10% every year. Another objective is taking a majority share in supply of medicine to