How To Use Hashtags The Right Way On Every Social Network

How To Use Hashtags The Right Way On Every Social Network Most everyone knows what hashtags are in 2016. However, not everyone knows how to use hashtags  well.  When used properly, hashtags (# signs that help categorize social media content) make it easier for users to find related content. They can help increase the visibility of your messages  and boost your  social shares. When used inappropriately, however, they can negatively impact your credibility on social media. This can have the inverse effect of decreasing your social activity. The issue is more complicated when we look at hashtag used beyond Twitter, where theyre most popular. Lets take a moment to clear up some confusion. Basic hashtag dos and donts. How to find and select appropriate hashtags for your messages. Best practices for each social network. This Is How To Use Hashtags The Best Way On Every Social Network What Are Hashtags? Twitter first introduced hashtags to the social media world in 2007.  They've been confusing marketers and media professionals ever since. This video provides a decent historical rundown  of hashtag history (if you can bear with  it for more than 30 seconds): In practice, hashtags are used to  categorize social media  content into easily navigable lists. By including the #[INSERT KEYWORD] in a tweet, it then becomes visible inline with  other posts using that same hashtag. Do you know how to use hashtags? #socialmediaHow To Research  Hashtags  For Your Social Media Messages Sometimes, the best way to use hashtags is to find ones  that  already exist. Before you can get started, though,  you need to actually find those hashtags. Fortunately, there are a number of tools out there to help with this process. Let's take a look at a handful of useful options: There are many ways to find hashtags. Here are a few ways!Research Hashtags Trends On Twitter What The Trend is a tool that can help you find the top hashtags from the last 30 days. You can get new viewers by finding creative hashtags that fit your content and  are  recently trending. Find Hashtags For Twitter On  Twitonomy Twitonomy  can help you find personalized hashtags that revolve around the content you post on your Twitter accounts.  It can also show you the most powerful influencers using a given hashtag, as well as who's engaging the most. You'll need a premium to unlock this tool's most useful functionality, but fortunately, it's reasonably priced. Discover Hashtags For Twitter And Facebook With RiteTag RiteTag is a hashtag power tool for discovering hashtags. It also offers up-to-date usage data to show you how hashtags are performing in the real world. While the premium plans offer more functionality, the basic free plan still offers plenty of utility. In short, RiteTag is like a Swiss Army knife of deep hashtag research and tracking. This video provides a good run-down of what it can do: You Can Find Twitter Hashtags With  Hashtagify.me Hashtagify.me is another great tool for finding trending hashtags on Twitter. Plus, it also has an option to get email updates on trending hashtags as well. It offers free and premium plans for all sizes of companies, from individual users up to enterprise accounts. How To Find Hashtags Directly On Each Network Finding Hashtags On Twitter There is a list of what is currently popular and a link to all the related tweets on  your main feed on the left hand side of  your Twitter newsfeed. You can also use the search bar to find hashtags to know  what folks are currently using. This is a great way to hone in on hashtags that are super relevant  to the content you want to share. How To Find Hashtags On Instagram: When you open the Instagram  app, you should see a magnifying glass on your home screen: Here, you can browse trending hashtags: Recommended Reading: How To Improve Your Visual Marketing On Pinterest And Instagram How To Find Hashtags On Facebook: You can search hashtags in the Facebook search bar: People sometimes confuse trending topics with trending hashtags. While it may be helpful to monitor the trending topics that appear to the right of your News Feed, these are not necessarily hashtag-based. Recommended Reading: Best Practices Guide For Making Sure Your Posts Look Good On Social Media How To Find Hashtags On Google+: When you  go to insert a hashtag in your post, Google+  proceeds to give you a list of top hashtags related to your post. This can be a useful means of finding more hashtags related to your post topic: How To Find Hashtags On Pinterest: Pinterest search  supports hashtags as a tagging and discovery engine. When you search a hashtag, pins with similar keywords  in the description will show up in the results (along with  pins that have the same term in the URL,  photo name, or product page tied to the Pin). Use hashtags in Youtube comment sections. #Youtube #hashtagsRecommended Reading:  How To Get More Followers On Pinterest With 21+ Tactics That Will Grow Your Following How To Use Hashtags On YouTube: YouTube uses hashtags in comment sections. Try searching for videos related to the topic of your video to see which hashtags appear popular. Clicking on hashtags on YouTube used to bring you to a Google+ page with more related posts. However, they now bring you to a page within YouTube: How To Use Hashtags On Every Social Network How To Use Hashtags On Facebook A better question might be, "Should I use hashtags on Facebook at all?" Data shows hashtags on Facebook  do not help boost engagement. That means you might be better served by leaving hashtags off entirely. In one study, posts with hashtags  received only .80% viral reach, while posts without hashtags had 1.30% viral reach. Data shows that using hashtags on Facebook doesn't help boost engagement.Plus, Facebook doesn't recognize hashtags in the search bar. The only way to find hashtags is to directly click on the hashtag in a post. Pro Tip: If you do use hashtags in your Facebook  posts, the bare minimum  is the way to go. Digital Information World found that posts with just one or two hashtags got the most interactions. Recommended Reading:  What 16 Studies Say About The Best Times To Post On Social Media How To Use Hashtags On Twitter Stick to one or two hashtags per post  since that tends  to grow engagement on your content by 21%. When you start using 3 or more hashtags per message, you lower engagement by almost 17%. Pro Tip: When it comes to your Twitter bio, use hashtags sparingly. In other words, avoid filling your entire bio with hashtags. How To Use Hashtags On Instagram Photos with 11+ hashtags seem to get the most interactions. However,  they can also  look like spam when they're overdone. Master the hashtag like photographer Matthew Hodgeman.  While he uses hashtags heavily, he keeps them relevant: Matthew tagged  the area he was in, along with the topics that his audience would be interested in. That targeting got almost 20 more likes than the rest of his photos from that week. How To Use Hashtags On Pinterest Pinterest hashtags lead to search results for the keyword in your hashtags. That means if  you have a hashtag in your Pin description, your Pinners can click through to find similar content for those keywords, not necessarily only for that hashtag. There's also no guarantee Pinterest will index the hashtags you choose to use. If  you do decide to use hashtags on Pinterest, then less is more. There is evidence that Pinterest will even demote the value of your Pins that have too many hashtags.  Furthermore, some say the best way to use hashtags on Pinterest is to use your own customized hashtags that people click to see your own related Pins instead of directing traffic to see a broader category around a topic. How To Use Hashtags On Google+ Google+ hashtags are  automatically  assigned to your posts. However, you can edit them, or add your own. Google+ lets you include them in your comments as well. This gives your posts more opportunity to be seen. Usually, a total  2 or 3 hashtags is a good target here. Aim to use 2 or 3 hashtags. That's a good target!How To Use Hashtags On YouTube According to SproutSocial, hashtags on  YouTube are most widely used in the comment section.  You can use hashtags to categorize your content to be found by topic, using your keywords as the foundation for your hashtags. Pro Tip: Increase the visibility of your YouTube videos by leaving a comment with relevant  hashtags. This will then click through to a page with videos that contain that hashtag in their title. Recommended Reading: How To Use A Twitter Chat To Grow Your Audience And Gain Trust How To Create  Your Own Hashtag There are times when  you might want to create your own hashtag. You might want one to   complement an event  so attendees can track social posts. Or, you might have a unique  marketing campaign  that needs its own hashtag (rather than jumping on one that already exists). Can't find a good hashtag for your content? Create your own hashtag!In these cases,  follow  this advice: A good hashtag is: Memorable. Unique. Relevant to the content you're sharing. Strike a balance: Make it unique but simple to remember. Don’t make your hashtag so broad that it's hard to track.Hashtags should be 1. memorable 2. unique and 3. relevantFollow These Hashtag Best Practices 1. Be Mindful of Proper Hashtag Etiquette on Each Specific Network Instagram hashtags are often more geared toward topics or descriptions. However, Twitter hashtags tend to be more focused on a topic or conversation. Get familiar with how your specific audience uses hashtags on their networks. Then, participate in the conversation accordingly. 2.  Use Hashtags That Fit Your Brand It's tempting to jump on every hot trending hashtag out there. However, it's better to stick to using  hashtags that fit your brand. Use some common sense and ask yourself if a hashtag actually fits your image, message, content, and audience. For example, if your brand primarily serves customers over 40, then using a hashtag heavy on youth slang  will probably look awkward. Stick to the hashtags that fit your brand. #blogging #marketing3.  Create  Hashtags For Promotions Running a  promotion? What better way than to spread the word through hashtags. Here's one example for National Walking Day: Pro Tip: You can even give away  free swag to participants using the hashtag. 4. Keep  Them Short And Memorable Twitter only allows you 140 characters, so if your hashtag takes up too much room, people won't  want to use it because it will take away from their content and links. By overcrowding your tweet, you're going to lose attention, not grab it. Don't overcrowd your Tweet. You will lose attention.The same principle applies to other networks as well. Even on platforms where length isn't a concern, staying memorable is (and in that case, the shorter and snappier they are, the better). 5.  Capitalize The First Letter Of Each Word #whenyouputmanywordstogether in a single hashtag, the letters can become all jumbled up and difficult to skim through. #ButIfYouCapitalize the first  letter of each word, it's easier to distinguish each word and read at a glance. Hashtags are not case sensitive, so when  you combine multiple words together in your hashtag,  distinguish them by capitalizing the first letter of each word. 6.  Use Hashtags In Twitter Chats Twitter chats are online events centering an entire conversation around a hashtag. They're a great way to build relationships with your audience, and encourage engagement with a branded hashtag. Recommended Reading:  How To Use A Twitter Chat To Grow Your Audience And Gain Trust Avoid These Common Hashtag Mistakes Some of these tips are basic. Some you may never have heard of. But one thing is clear: If you make these mistakes, you'll miss out on the engagement you were hoping to get from your social messages. 1. Don't  Use Spaces Or Special Punctuation Use #SuperBowl not #super bowl. Your social networks  will only recognize the first word. Don't use  punctuation marks, but you can use numbers as long as you  complement  them  with a bit of text (like that #smmw16, for example). 2. Don’t Use The @ Symbol  In Hashtags Your hashtags aren't designed to tag your network's users.  So combining both  a hashtag and an "at" symbol  will only tag the person/user, and you won't send a hashtag at all. 3.  Don't Go Overboard With Too Many Hashtags #How #Annoying #Would #It #Be #To #Have #To #Go #Through #And #Read #Thirty #Hashtags #And #Try #To #Find #Out #What #It #Is #Saying. No one likes #hashtag #spam.4.  Don't Spam There are websites, brands, and individuals that use popular  hashtags and just throw them in  their social messages  with no context, just for the sole purpose of helping  other accounts to find  them. This plan may seem to work in the short term, but just when Instagram did a complete clean out of any account that seemed to be linked with spam, these individuals lost hundreds of thousands of followers. Their  hashtag plan completely backfired. 5. Make Sure Hashtags Mean What You Think They Do Pizza brand DiGiorno Pizza made a huge  mistake when they jumped on the viral hashtag  #WhyIStayed.  DiGiorno didn't look up the context of the hashtag. #WhyIStayed  pertained to people who were sharing their domestic violence stories to raise awareness after Ray Rice punched his then-financeà ¨ Janay Palmer. DiGiorno tweeted â€Å"#whyIstayed You had pizza†. Within a minute, the tweet had been deleted, but the damage had already been done. Pro Tip: Hashtags are often related to current events and cultural trends. If you're unsure what a hashtag might be referring to, take a few minutes to do some research. 6.  Make Sure Your Hashtags Work If there is a symbol or punctuation in or after the hashtag, you will break the hashtag. Grammar police beware. If  you want to post #I'mback, your hashtag will break after the I. You can tell where your hashtag broke when the blue line turns into black text. Take a look at "#it's" in this example of a Tweet scheduled with . The preview here shows that the apostrophe is breaking your hashtag. If there are letters or numbers before the hashtag, it will break it before it even starts. So if your hashtag is 123#abc, abc won't  link to a hashtag. If the hashtag is made up entirely of numbers, the hashtag will not hyperlink. But if you include  letters with  your numbers, the hashtag will work correctly. So  #12345 won't work. but #123abc will. Recommended Reading: 10 Reasons You Should Be Using Blog Comments Reals Of How To Use Hashtags The Right Way Let's take a look at some super successful hashtag strategies to inspire your own. Jimmy Fallon: King Of The Hashtag For Social Media Engagement Over the last few years, Jimmy Fallon has become a master of using hashtags to engage his audience. He even has a segment on his show every week where he  asks his audience to submit their stories using his hashtags. Let's check out a few: @jimmyfallon I once got a text from my mom where Youre amazing autocorrected to Youre adopted #momtexts Stefen Colalillo (@StefenColalillo) October 2, 2013 One year, I got the book Hes Just Not That Into You from FIVE different people. Message received. #worstgiftever @jimmyfallon Dani Dudek (@fancypantsLATX) December 10, 2013 Direct quote: Can you tip me in cash, bro? I think Im getting fired in about 20 minutes. #myweirdwaiter Kyle Molin (@kyle_molin) January 8, 2014 #LikeAGirl 84% of people will share content  because it makes them feel like they're supporting a cause. This principle is what helped the #LikeAGirl campaign go viral. When Always created the campaign that asked girls and boys to do things "like a girl", teens tended  not take the message seriously.  However, younger kids really took it to heart. The aim was  to show that as kids get  older you get, the world instills in  them negative perceptions about how girls should act. The campaign was an overwhelming success.  Since debuting in June 2014, this video has had more than  80 million views worldwide, which was helped in part by the #LikeAGirl hashtag that complemented the campaign: #EsuranceSave30 Here's another great example from  Esurance. Last year, they saved $1.5 million by buying air time for their  commercial right after the Super Bowl was over. They promised to give away that  cash to one person who included #EsuranceSave30 in a tweet. 2.39 million users tweeted with the hashtag, elevating awareness of the Esurance brand (for a lot less than the cost of traditional advertising): And That's How To Use Hashtags To  Increase Your Brand Awareness Hashtags can make or break your social media messages and engagement. It's super important  that you understand where, when, and how to use them.  Now you have a bunch of tips to get you started in the right direction!