Organisation and change Article Example | Topics and Well Written Essays - 2250 words

Association and change - Article Example This brings unwaveringness from establishments and providers and they become more submitted for the organization's development (Aswathappa, 2006). The organization is anyway tested by the need to ceaselessly develop to develop while working perfectly (Gubman and Russell, 2006). This report will discover how McDonald's is overseeing change to make due in the serious business condition. The point of this report is to introduce a solidified change portfolio for McDonald's. The target of this examination is to discover the drivers of progress for this inexpensive food joint and this will be accomplished by P.E.S.T and. Power field investigation. The goal of the investigation is additionally to distinguish and legitimize the sort of progress McDonald's is confronting. Also, the report will introduce the way toward overseeing change inside McDonald's by utilizing pertinent change models. Various books, diaries and magazines have been utilized to gather data for setting up this report. The report will be separated into a few areas and will likewise incorporate a synopsis of discoveries and suggestions just as end. McDonald's has been asked by the US government to guarantee the soundness of its clients. The organization recognized that a portion of their providers were intensely utilizing development animating anti-infection agents on chicken, hamburger and pork. These synthetic compounds were demonstrated to be damaging to human wellbeing and the specialists requested that the food goliath help check this training. McDonald's has asked the providers from the meat business to eliminate the training or lose business. The organization is additionally working with People for the Ethical Treatment of Animals to improve the manners by which creatures are raised and butchered (Greider, 2003). Monetary The quantity of youngsters additionally expanded because of the ascent in per capita salary during the 1950s. This great monetary period saw an expansion in the quantity of rural areas in America and this empowered the multiplication of chain eateries, for example, McDonald's. The organization opened eateries in helpful areas where families in their vehicles could eat rapidly the entirely reasonable food (Debres, 2005). McDonald's cafés were available in countless American rural areas by 1965 and the organization maintained a strategic distance from downtown areas until the 1970s. The organization ventured outside US in 1967 and entered Canada and Puerto Rico. It at that point forayed into Europe and discovered that it won't be effective in the event that it kept on working in suburbia. There was no business advancement in suburbia of Europe and the primary markets were in the focal urban communities (Debres, 2005). Social McDonald's prevalence took off during the 1950s and 1960s when the Americans changed their way of life and started to appreciate the post-war period. Increasingly number of Americans chose to have more youngsters and it turned into a typical sight to see families with at least three kids. McDonald's was arranged towards the family advertise and focussed on pulling in little kids, youngsters and youthful grown-ups (Debres, 2005). Today, the clients visiting these food joints welcome a feeling of opportunity they feel once they step into the office. The youthful grown-ups are exceptionally upbeat about oneself help idea and the negligible grown-up contact they have in

AOL Time Warner Essays - Online Service Providers, AOL, Time Warner

AOL Time Warner On January 10, 2000, one of the biggest, most remarkable mergers was declared to the world. Media monster Time Warner will unite with the Internet whiz, America on Line. The $183 billion dollar bargain is the greatest ever. In the ongoing past, there has been a flood of merger-madness, both in the United States and in Europe. The merger of the Millennium is between America on Line and Time Warner. The AOL Time Warner bargain speaks to the joining of the Old Media with the New Media. In addition to the fact that it is a marriage of various methodologies, the two CEO's are assorted people. The two organizations are very extraordinary, in about each perspective. A portion of the divisions of Time Warner have been around since the 1920's, while the youth, AOL is a minor fifteen years of age. The speedy paced, new up beginning Internet organizations never thought in a million years they could ever require the old backup media associations. The Internet will upset everything, that is the thing that their convictions were. They were intrepid and trusted themselves to be powerful, yet things have changed. The Internet has put the world just a mouse click away and it has changed the world. The truth is the universe of the Internet is incredibly serious and so as to endure, you should put tremendous totals into you r promoting effort, now and again up to 70% of a financial plan. The one thing that you can generally could on in this word is change, and there will be some significant changes in the domain of the cutting edge organizations. The 'geeks' will need to understand their requirement for and need to figure out how to frame enduring associations with the 'old backups' so as to stay aware of the present world. Time Warner is, generally, a stable dependable association. Time Warner's property incorporate numerous magazines, Time, Sports Illustrated, Money and Fortune just to give some examples. Time Warner likewise has Warner Brothers Studio, Warner Music (which as of late obtained EMI Music), Turner Classic Movies and a variety of TV slots. A fractional rundown of the communicate systems incorporates CNN, TNT and HBO. Time Warner is additionally the second biggest satellite TV supplier in the nation. They have additionally as of late put colossal wholes of cash into their link framework to set it up for Roadrunner innovations. Roadrunner is an option in contrast to a standard Internet specialist organization account (ISP). Roadrunner permits a client to send and get as much data as they want and extraordinary velocities. Time Warner has messed with their own Internet organization, Pathfinder, with little achievement. The universe of the Internet is so forefront that except if an organizati on gives close consideration to it, chances for progress are extremely low. This reality carries the significance of a getting together with an association, for example, AOL into the light for Time Warner. America on Line understands the estimation of an organization as built up as Time Warner. AOL is a New School association. Steve Case and Bob Pittman additionally had the prescience to see the effect of a joining of their organization with Time Warner. They could make the biggest, most impressive specialist co-op ever. America on Line comes into the arrangement offering it's front line advancements and the adoration for the American individuals. AOL has constantly refreshed its framework to make utilizing the Internet simple for anybody. They have evacuated the fears that numerous Americans have encountered. AOL has built up its own special immense existence where you can discover about anything you might need to. AOL's area is completely sheltered thus easy to explore. At present, AOL has more than 22 million supporters. Americans love AOL and all the highlights it brings to the table. AOL has something many refer to as Instant Messenger, which permits you to impart momentarily thro ugh your PC with anybody, anyplace. They offer different email accounts with each dial up account. This means in a family unit, every part can have their own email address at no extra charge. AOL makes the Internet so natural to explore and boundless access is offered for about $20.00 every month. Time Warner needs AOL to move

Marx, Weber, and Rousseau Free Essays

The foundation of present day society is attached near the normal line of thought communicated by current scholars like Marx, Weber, and Rousseau. These men all had entangled thoughts concerning the arrangement of current society, however they all tended to specific parts of that improvement. They all centered their investigations around human instinct and explicitly, how people came to experience a portion of the ridiculous thoughts that are currently typical. We will compose a custom paper test on Marx, Weber, and Rousseau or on the other hand any comparative point just for you Request Now Among those was the significant reason of individual property. Present day human culture puts a lot of significance on picking up things and this is something that is positively not new. Actually, it has been around since at an early stage. Much more significant than the material belongings is the genuine hardship to pick up these things, which individuals appear to take incredible comfort in. The abrogating attributes of current human culture can be intently attached to the speculations introduced by these celebrated scholars. They hold comparative thoughts on how society created because of the obtaining of individual property, and from those thoughts, one can rapidly assemble understanding about the general improvement of present day society. Marx had his own thoughts on close to home property that have become something of an asset direct for different scholars and government formers the same. Karl Marx is a profoundly misconstrued figure among the American open, on the grounds that a great many people rush to relate him and his plans to socialist goals. Despite the fact that a significant number of his speculations were in the long run used to establish socialist countries, it can't be denied that Marx was a splendid financial specialist and balanced scholar. Marx had his own specific sentiments on close to home property and the gathering of riches and he was not bashful about imparting those plans to others. Marx saw free enterprise society as something that was bound to come up short for a couple of reasons. In his compositions, he showed the cost based rivalry in business would constrain independent ventures out of the blend and would inevitably prompt lower compensation for individuals, as large business controls the action. Marx was not totally directly about a great deal of his hypotheses with respect to current society, however he hit the nail on the head on a couple of things. Marx had solid sentiments on the issue of private property as it identifies with the improvement of a general public. He was consistently of the assessment that human instinct was a radically moving thing, however it remained steadfast on a couple of various establishments. Individuals may change their emotions on a great deal of things, however as per Karl Marx, they could never stop with the endeavoring to buckle down for their assets. Work, to Marx, was a considerably more significant part of society’s hidden nature than the real belongings that come because of that work. That is the reason quite a bit of Marxism depends on the hypothesis of work. Individuals in the public arena can not make due without it, regardless of whether they have the assets that they want. As indicated by Marxism, individuals will consistently need to gain a bigger number of things than they as of now have. That is the reason work is so critical to the advancement of society, notwithstanding securing things in the public eye. Despite the fact that Marx and individual scholar Max Webber don't totally concede to the issue of individual property, they do share a considerable lot of the equivalent basic convictions on its job in the improvement of present day society as today is known. While Karl Marx clutched the conviction that assets were not the end just for individuals in present day society, Max Weber felt firmly that they were a significant piece of what he alluded to as The Spirit of Capitalism. Any individual who has considered the contemplations of Max Weber realizes that a lot of his hypothesis depends on strict things. To him, they assumed a significant job in the forming of present day society notwithstanding the monetary elements that were so pervasive. That makes an intriguing oddity with regards to his line of reasoning. More often than not, the quest for material belongings didn't oblige the quest for strict immaculateness, yet that speculation needed to change when present day society was thought of. Individuals, all in all, could seek after the two things and they did that in present day society. The Spirit of Capitalism is the most significant perfect in Weber’s book and it has the fundamental reason of an interest. Individuals didn't simply want the products and the monetary riches; they wanted the quest for such endeavors. That specific wording of the hypothesis acquires it closer line to what Karl Marx expounded on in his writing. It is fascinating to think about that after some time, Weber’s hypothesis develops from what he initially thought. As he turns out to be a lot further in his exploration of specific parts of free enterprise society, he comprehends that religion plays a job in framing how individuals pursue their financial objectives, however it isn't the main thing. Abrogating that strict desire is the way that advanced society is a profoundly serious spot that will bite up individuals and let them out in the event that they are not cautious. Sooner or later, intuition dominates and people need to pay special mind to their own great rather than making the best choice and keeping with Protestant qualities while following monetary additions. An intriguing examination can be drawn among Weber and Marx when one considers their hypothesis on the improvement of the advanced world and how material belongings assumed a job in that. As per Weber, the most significant way that assets had an effect was that they made individuals do things that they ordinarily would not do. Weber felt that the craving to work for material belongings removed individuals totally from their component. As it were, society changed the way that individuals worked and the way that individuals managed their companions and their family. Individuals, commonly, just need to do sufficiently only to get by and sufficiently only to have the things that they need. At the point when individual belongings are out there to be had, individuals alter their way of life, however. Marx accepted this to be valid, too, however he doesn't have any significant bearing the fundamental strict standards in his reasoning that Max Weber rushes to apply. Then again, Marx consistently clutched the possibility that material belongings changed the manner in which individuals saw the world. At the point when confronted with the possibility of making one’s own accomplishment in an industrialist society, individuals tended to change their reality view and make it meet their present circumstance. For a few, this made an incorrect conviction that all is well with the world and a misguided feeling of the real world. At the point when individuals have their reality see flipped on its head, it changes the way that they manage others and it changes the way that they settle on choices in framing a general public. Marx delighted in contending that Capitalism and the craving for assets changed the manner in which governments worked and how countries were shaped. This fundamental reason is right, as it has surely exposed itself valid as a rule in the course of the last one hundred years and change. Another significant financial mastermind that can't be kept separate from the condition is Jean-Jacques Rousseau. He was a man who jumped at the chance to concoct speculations on the essential inward operations of individuals and how they think at a most fundamental state. His initial research was on this reality and later, he came to create thoughts on the improvement of society. Rousseau makes a point in works to break down the job that individual property had on the advancement of people and thusly, the improvement of present day society all in all. Before all else, man was substance to work on two essential premises. Individuals would do what's necessary to guarantee self-protection and they would at last work because of pity. Those were two fundamental thoughts that in the end needed to change as individuals figured out how to live respectively in an advanced society. At that point there was something other than what's expected brought into present day society. Somebody concluded that individuals must claim land and different things in the public arena, as the whole powerful needed to change. Out of nowhere, the things that were required for essential endurance of people went from being simply air, food, and water to being significantly more confused than that. Truth be told, individuals needed to figure out how to function so as to stay aware of others in the public eye and get the assets that they figured out how to pine for. That was not the entire of it, however. Individuals not just needed to figure out how to adore work so as to support themselves actually, they additionally needed to figure out how to accomplish enough work to continue the entire collection of society. This is a significant thought and a significant part of work that masterminds like Marx and Weber likewise remembered when they were recording their specific approaches. For Jean-Jacques Rousseau, individuals were by all account not the only ones who had to change because of the presentation of private property into the condition. Society all in all needed to change to take into consideration the contrasts between people. Society turned out to be significantly more controlled and things turned out to be substantially more entangled than they had ever been before assets assumed a job. In the beginning of human culture, the greatest and most grounded people did the entirety of the talking since they had the entirety of the force. Since assets were vital for endurance, work turned out to be similarly as fundamental. As Marx had referenced in his compositions, the longing to pick up assets was similarly as significant as the material belongings themselves. Hence, the keen and the sneaky were currently the individuals who were placed into control. They in a flash turned out to be a higher priority than the solid people that used to have unlimited oversight over society. That made a general public that was separated into two sections. The general public that comes to fruition because of private property is one that has a particular class framework. There are those who are well off and the â€Å"have nots†. Those with the land, cash, and assets are the ones who can force their will on the individuals who are not fortunate enough to have this kind of control. As per Jean-Jacqu

How to Write References in Research Paper

How to Write References in Research PaperSo, you want to know how to write references in a research paper. In this short article I will discuss three things that you need to remember when writing references.References are an essential part of your final writing. They are the paper's 'backbone' and need to be done well. If you do not do them correctly, then you can find yourself having to make a re-write or resubmit the paper.The first and most important thing that you need to remember when writing references is to always be specific. To give the reader an idea of the person's background and interests, you should try to find as much information as possible. For example, if the paper was about 'The Sceptre of Samarkand' and you had found a paper which described a Persian musician (say, Bakhchishk-Boltaini), then you could include some background information on him.There are a few other ways that you can do to help out with your references. The second method is to use quotations. This m eans that you quote someone from their work. This is an especially useful method if you do not know the actual name of the individual - and it allows you to write in the most abstract way possible without giving away any personal information.There are various ways to use quotations. One of the simplest ways is to take something out of the body of the paper and quote it. For example, if you were researching a certain event, you could take something out of the report and try to write a quote from it.Another example would be to quote someone from their own case. You could take an anecdote or reference from their case, paraphrase it and insert it into your research paper.You should also include the time of the writing of the references. You should state that the writing took place when the interview took place and not after the interview took place. If you do this, then the research paper is better organized and easier to read.References in research papers should be written in a very in formal style. Avoid using formal and academic vocabulary. If your paper is about 'monkey tax' and you want to quote a particularly interesting anecdote from its study, then your references could include things like 'This story is based on the research of Dr. Behrooz Rezaie'.

Scholarship Essay Examples

Scholarship Essay ExamplesScholarship Essay Examples are a great source of information for students who want to know how to write an essay. The available resources are very simple and easy to use. They enable the student to focus on the important parts of the essay, and not waste his or her time on the unnecessary stuffs.One of the most popular sites is GrammarDotCom, which offers hundreds of examples for all types of topics. The site also has links to the forums that are similar to or related to the topic at hand. These forums are easy to navigate and are filled with more than 5000 members who are willing to help you write your paper and give you tips on the best way to start.Other sites offer essay templates as well as guides for writing essays. They will not only let you know how to start writing an essay, but also show you how to structure the whole thing. You can even find the best essay topics from their free scholarship essay samples.There are lots of guides available that wil l allow you to be familiar with different strategies for writing an essay. For example, there are those that will guide you in the right direction, which will make it easy for you to follow the instructions, and those that will keep you from writing anything more than what is necessary. Some of the guides will also give you tips for writing your topic and would also tell you the keywords to use.A lot of people find it hard to read, and a good essay sample will allow you to do just that. If you are one of these people, then you can get the assistance of the many student essay samples on the internet. These will allow you to get the information that you need and will help you with the grammar, punctuation, and other aspects of the writing process.There are also a lot of people who find writing in a book a little boring, so they would prefer the comfort of using a traditional academic articles. If you would like to learn how to write your paper faster, there are a lot of free resources available. But it is important that you understand the ways in which they do this and how they make their way to the top of the rankings.Some free resources that are used by many students include WordPress blogs, which are very popular. These blogs will allow you to publish a new post every single day, which means that you can take the time and write about anything that you feel like. If you would like to look at other resources, then you should check out the Wikipedia, which is a very famous online encyclopedia that has a lot of information about many topics and subjects.If you have some time to spare, then it would be best for you to research some scholarship essay samples and then pick a few of them to use for your studies. It would also be best if you make a shortlist of the best ones. And then, practice what you have learned from the sample, and then it would be easier for you to revise and edit the paper as you go along.

Early Thoughts on Harvard Business Schools 2016-2017 Application Essay Question

Application season at Harvard Business School is officially underway with the release of the school’s 2016-2017 essay question. Let’s discuss from a high level some early thoughts on how best to approach this years new essay prompt. HBS is mixing it up again this year with a slightly different essay prompt that maintains the same spirit of last year’s essay question. With only one question, it is critical that applicants make the most of the limited real estate available, here. Essay 1: As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA Program? (no word limit) Open-ended prompts such as this are often the most stressful type of essay question  MBA applicants receive couple that with the inherent pressure that comes with  applying to Harvard, and this essay may be viewed as one of the more nerve-wracking questions of the application season. The challenge here for many will be just the sheer simplicity of this question. This essay prompt is a good example of why it is important to really just pay attention to the advice the HBS Admissions Committee offers: â€Å"Don’t overthink, over-craft and overwrite. Just answer the question in clear language that those of us who don’t know your world can understand.† HBS has really gone out of its way, particularly through Dee Leopold’s blog  (soon to become Chad Losees blog), to emphasize a desire for authenticity and transparency in the essay-writing process. Candidates who are able to channel their approach in a compelling and natural way will stand out from the flock of impersonal, inauthentic and overly-curated essays the school is bound to  see. This approach tends to fly in the face of what the expectation is at other business schools, but in this case, candidates who are unable to adhere to the guidance provided by the school will struggle with securing admission to HBS. Breakthrough candidates will answer this specific question posed in the manner the school has outlined   your response should be brief, conversational, and really provide the Admissions Committee with insight into aspects of â€Å"you† that are not currently represented elsewhere in the application. Harvard has set the tone of an almost casual â€Å"blog-style† approach to their essay, and last year, even focused their prompt around having candidates write from the perspective of communicating with their future classmates. Even though the prompt, itself, is a bit different  this year, maintain the spirit of this communication style to really make your essay stand out. At its core, this question is honestly about getting to know you, so don’t miss the opportunity by trying to craft a seemingly perfect but dispassionate answer for the Admissions Committee. These are just  a few thoughts on the new essay from HBS hopefully this will help you get started. For more thoughts on Harvard and its application essay, check out our Essential Guide to Top Business Schools for free, here. Applying to Harvard  or other business schools? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation  for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTube,  Google+  and Twitter. Dozie A.  is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more articles by him  here.

Service Quality Hospitality - 4958 Words

MANAGING SERVICE QUALITY IN HOSPITALITY INDUSTRY THROUGH MANAGING THE ‘MOMENT OF TRUTH’: A THEORETICAL APPROACH Deborah Christine Widjaja Lecturer, Hotel Management Program, Faculty of Economics, Petra Christian University Email: dwidjaja@peter.petra.ac.id Abstract: Hospitality industry is one of the service businesses that pays so much attention to service quality as it is the main intangible product that it produces. This short article examines how to manage service quality in hospitality industry through managing the ‘moment of truth’ or service encounter. The analysis is done by referring to some problems and challenges in managing service encounters. The results of the analysis show some important points to consider when managing†¦show more content†¦The functional quality is how a customer receives the service and how he experiences the simultaneous production and consumption process. All the tangibles will create the technical quality but the intangibles will generate the functional quality. For example in a restaurant setting, the delicious food served to the guest is the technical quality of a service; while how the guest is treated and served by the waiter is the functional quality. Both of them give influence to the customer in perceiving the service quality. Very often the service provider who performs better in functional quality will gain competitive advantage when most of service providers provide relatively the same technical quality. SERVICE ENCOUNTER OR â€Å"MOMENT OF TRUTH† The term service encounter and ‘moment of truth’ are used interchangeably when discussing the period of time where customers interact directly with a service. As it is stated by Lovelock (2002) that ‘moment of truth’ is â€Å"a point in service delivery where customers interact with service employees or self-service equipment and the outcome may affect perceptions of service quality† (p. 55). In the ‘moment of truth’, a careless mistake by an employee, a rude behavior or an unanticipated request by a guest can result in a dissatisfied guest (Kotler, 2003, p. 353). It is the crucial moment for service provider to influence customer perception of service quality. For example, a hotel guest may experience several serviceShow MoreRelatedCustomer Satisfaction in the Tourism and Hospitality Industry: Analysis on Service Quality and Service Failure1986 Words   |  8 Pages1.0 TITLE OF THE STUD Y Customer Satisfaction in the Tourism and Hospitality Industry: Analysis on service quality and service failure 2.0 BACKGROUND OF THE STUDY / INTRODUCTION Customer satisfaction plays a crucial role for success and survival in today’s competitive market. Customer satisfaction is considered a prerequisite for customer retention and loyalty, and obviously helps in realizing economic goals like profitability, market share, return on investment, etc. (Scheuing, 1995; Reichheld,Read MoreThe Hospitality Industry : The Quality Of A Product And Service Essay1497 Words   |  6 PagesIn the hospitality industry, the success of an establishment depends on several factors such as the quality of a product and service. Unfortunately, the majority of customers are dissatisfied by the way companies resolve problems. Moreover, research has proven that customers often have more negative impressions after they go through the service-recovery process(Tax and Brown, 1998). Nonetheless, each companies utilize divergent methods for service recovery in order to please a customer. In an establishmentRead More Service quality of hospitality information system Essay1230 Words   |  5 Pages Service quality of hospitality information system has emerged as an important function under discussion for the hospitality industry in IRAN which has been identified as one of the efficient structures for the organizational performance within the competitive marketplace regarding hospitality information system (lewis 1993) .The service quality of hospitality information system provide equivalent services ,establishing high service quality ,supplement customer satisfaction, and enlargeRead MoreCustomer Contribution to Improving Service Quality in the Hospitality Industry5193 Words   |  21 PagesQuality Management in Services Drago Constantin Vasile The Bucharest Academy of Economic Studies, Romania E-mail: dragoscv@gmail.com Abstract The actors on the today business stage have no more well-defined roles with clear and rigid borders between them. Hospitality industry in particular is a good example how it has been blurred the roles that customers play in dealing with service providers. The study reveals that customers can influence the quality of hospitality service through performingRead MoreThe Influence of a Hotel Quality of Service and Image and its Effect on Tourism Customer Loyalty1569 Words   |  7 PagesI. Statement of Problem Hospitality and tourism have evolved into truly global industries are dispersed worldwide. Due to changes in lifestyle, the services offered by hospitality businesses are now considered to be necessities. Consequently, during the past decade, there has been an exponential growth in hospitality businesses to meet the demands of the growing market. Today, hospitality organizations are faced with intense competition. Hence, in the scheme of business, it has become apparent thatRead MoreFood and Beverage Service Standard1469 Words   |  6 PagesRICHARD HUNTER 16/08/12 | [BBHM102: Food and Beverage Service Standards] | Assessment 1: Service Quality Standards | Table of Contents Introduction: 3 Body: 4 Conclusion 6 REFERENCES: 7 Executive Summary The report’s aim is designed to examine the five fundamental concepts of food and beverage service quality standards for a commercial hospitality operation and hence recommendations can be review to enhance the service’s quality in providing and delivering guest’s experience. The researchRead MoreThe Experience Economy : A Theater And Every Business1552 Words   |  7 Pagesparticipant in the search of experiences that will personally amaze and engage them. (Schmitt, 1999). For a business to be successful, goods alone are not enough (B J Pine II J H Gilmore 1999). Consumers are tired of standardized products and services – they are seeking those that have been specifically designed for them, based on their perceptions. In the context of this economy, the authors propose to abandon the traditional relationship between the company and customers. Instead, the companyRead MoreStrategies to Empower Employees in Service Industries to Improve Profits1469 Words   |  6 Pages1. Many companies in the service sector, large hotels and resorts for example, is implementing empowerment strategies to improve the quality of service provided to residents and guests. Search the internet for an example of such a company with particular emphasis on strategies use d to empower front line staff. The basic source of providing competitive advantage and the customer satisfaction in the hotel enterprises is the employee. Empowerment applications play a significant role in increasingRead MoreThe Model And Dual Concerns Model1057 Words   |  5 Pagesare in conflict with each other.† (White, 2014) The hospitality industry is a fickle industry. Predictions can be made as to when it gets busy and when it is quiet. However, due to its fickle nature due to surrounding factors affecting the business, there will be days when it will unexpectedly get busy. An extra set of hands will then be needed to cover the increase in the number of customers coming into the establishment for the services offered. Therefore, many employers will call in casualRead MoreReport On Service Quality Of Remington Hotel1678 Words   |  7 Pagesï » ¿Report on Service Quality of Remington Hotel Introduction The concept of quality holds a central place in the hotel industry where servicing is the main part of the business. Lewis and Booms (1983) commented that service quality is â€Å"a measure of how well the service match with the customer expectations† on a consistent basis. Parasuraman et al (1985, p. 42) stated, â€Å"Quality is an elusive and indistinct construct† Quality is comparison between expectation and performance. Parasuraman et al (1988)

Question 3. (A) Managers In Organizations Are Expected

Question 3 (a) Managers in organizations are expected to have a reasonable degree of leadership ability. Explain what leadership is? Comment and elaborate on the bases of leadership power. [10 marks] Leadership is ability to influence others to perform tasks (Benowitz, A.E. 2001). It is the function or activity that an individual performs. This definition implies that leadership is an influential process. In other words leadership is the notion that leaders are individuals who facilitate the movement of a group of people toward a common or shared goal. Therefore, leadership is an important part of management and it produces change in the operation of an organisation. Effective leaders develop and use power or the ability to influence†¦show more content†¦For instance, the supervisor may provide employees with time off when they meet an objective she sets for a project. Coercive power is conveyed through fear of losing one’s job, being demoted, receiving a poor performance review, having prime projects taken away, etc. Managers have coercive power when they have the right to fire or demote employees, criticize them, withhold pay increases, give reprimands, make negative entries in employee files, and many other actions. This power is gotten through threatening others or from the authority to punish or to recommend punishment. For example this power is used in the situations such as where the Executive Director threatens his managers to be demoted for failure to meet their set targets. Expert power comes from one’s experiences, skills or knowledge. As we gain experience in particular areas, and become thought leaders in those areas, we begin to gather expert power that can be utilized to get others to help us meet our goals. For example, the Project Manager who is an expert at solving particularly challenging problems to ensure a project stays on track. Referent power comes from being trusted and respected. We can gain referent power when others trust what we do and respect us for how we handle situations. For example, the Human Resource Associate who is known for ensuring employees are treated fairly and coming to the rescue of those who are not.Show MoreRelatedIntroduction to Business Policy1145 Words   |  5 Pagesby providing the reader with limits and a choice of alternatives that can be used to guide their decision making process as they attempt to overcome problems. Characteristics of a Policy 1. Are general in nature 2. Identify company rules 3. Explain why they exist 4. Tells when the rule applies 5. Describes who it covers 6. Shows how the rule is enforcement 7. Describes the consequences 8. Are normally described using simple sentences paragraphs Features of Business Policy Read MoreCase Study of Jones1206 Words   |  5 PagesJones and Shephard Accountants (Chapter 3, pp 138 - 140) This week s assignment consists of a case study from the text. Read the case study and prepare answers to the essay questions listed here. If the question is asking your opinion, you must provide a rationale or evidence from the case to justify your position. When you are ready,  Click the Begin Checkpoint button below,  where you will enter your answers. Please make sure to prepare your answers before you enter the  Checkpoint assignmentRead MoreResponsibility Accounting949 Words   |  4 PagesGOAL CONGRUENCE RATIONALE: It is impossible for top managers to make all the necessary decisions about everything except in very small organizations. Somehow at some point he has to delegate some decisions to those who are at the lower levels and are more knowledgeable to the everyday detail of the company’s operation. By empowering lower level managers to make decisions, decision-making authority is spread throughout the organization rather than being confined to a few top executives. AttachedRead MoreOb Case Study1578 Words   |  7 Pagescourse 2. Energize and inspire others 3. Demonstrate ethics, integrity, and compliance 4. Deliver result 5. Raise the bar 6. Innovate resourcefully QUESTION 1 : What do you think about Buckley’s statement that leaders and manager differ? Do you agree? Why or why not? ANSWER : Yes, From above question we can summaries that leader and manager is differ because leader are more about influence and inspiration to other people while manager more to the job position that control theRead MoreUnderstanding Of Socio Cultural Competencies1583 Words   |  7 PagesIntroduction 3 Analysis 3 Understanding of socio-cultural competencies 4 How professional managers can develop and use cultural competencies 5 What these competencies help professional managers to achieve 7 Conclusion 7 References 9 â€Æ' Introduction There was a time when organizations used to operate only in domestic market. That was the time when socio-cultural competencies were not necessity skills for managers. With time organizations have expanded beyond domestic boundaries. Today organizations likeRead MoreQuestions On Information Security System1271 Words   |  6 PagesQuestion 1: What is information security? Answer: Information Security is the practice of defending (guiding) information by considering the CIA Triad Principles which are Confidentiality (Authorize access), Integrity (Accuracy and Completeness) and Availability. Question 2: How is the CNSS model of information security organized? Answer: The Committee on National Security System (CNSS) is organize by considering the secure system attributes known as CIA triangle which extend the relationship amongRead MorePm592 Quiz11162 Words   |  5 Pages1. Question : (TCO B) Three-point estimate: The SuperFlyer Corporation is developing a revolutionary flying disc. The new toy can fly straight over a great distance, which is exciting by itself. However, this disc will also return to the owner in response to their voice! Because this is an advance over anything that this company has done before, estimating the amount and cost of the hi-tech materials are difficult. The project manager recommends using a range estimating process to develop an estimateRead MoreHuman Resource Management Health Care Paper890 Words   |  4 PagesManagement in Health Care Organizations Cheree Kofa Professor Cole HSA-320 01/25/2011 1. Which of the HR models appears most appropriate for managing personnel in a health care organization? Why? The Counseling Model is the most appropriate model to employ in health care organization, under this model, HR is the advocate for the employees, provides resources to managers for people problems to help resolve disputes. This is important in health care organization, because the total cost ofRead MoreThe Secret Of A Successful Project1654 Words   |  7 PagesThe secret of a successful project is in the relationship between the project sponsor and the project manager. The role of project sponsor is critical in the project during the development of the business case for governance. In numerous associations the abilities of the backer are frequently expected they may be a senior supervisor who may less venture experience. â€Å"A project sponsor responsible for the identifying the business need, problem and opportunity. The sponsor ensures the project remainsRead MoreInformation Technology vs Information Systems; Case Study: Progressive Group of Insurance Companies1637 Words   |à ‚  7 Pagesanswer the questions purposed in writing assignment 1. The first question was: In your own words, define the terms information technology (IT) and â€Å"information systems† (IS) and explain their components and infrastructure. Why is it important for a manager to be involved in IT and what are the critical responsibilities for the manager? The second question is: Case Study (discuss the case and answer questions at end of case): The Progressive Group of Insurance Companies - Managers Leverage Ongoing

One Of The First Pieces Of Literature - Free Essay Example

Sample details Pages: 2 Words: 584 Downloads: 3 Date added: 2019/07/29 Category Literature Essay Level High school Tags: Canterbury Tales Essay Did you like this example? The Canterbury Tales is known as one of the first pieces of literature that was written in modern english during the 12th century. The literature consists of tales told by multiple narrators during a pilgrimage to Canterbury, which ultimately developed the storyline known as The Canterbury Tales. The tales all convey themes that are present in modern society, however the most persistent theme throughout is the treatment of woman. It is important to note in Medieval England women werent treated as equals, but rather their husbands property; used for sex and obtained very few legal rights. This disgust and controlling behavior of medieval practices carried over into the tales of the poem. Don’t waste time! Our writers will create an original "One Of The First Pieces Of Literature" essay for you Create order In the Wife of Bath, Chaucer expressed these ideals toward women through his very opinionated view on womens appearance, role in society and behavior in relationships, all of which can be argued to be consistent in todays present culture. The medieval society believes women should conform to husbands and have little power in a relationship. However the woman in Wife of Bath is quite the opposite, with five churched husbands bringing joy and strife (General Prologue, Line 462) she is a woman filled with lust, who has partaken in affairs and placed herself in a position of higher power over men. Her behavior of attempting to win over power and control over her husbands lead her to be beaten and raped when she didnt concede their sexual demand. After the knight neglects her the right to her own body the queen serves a punishment, requiring the knight to find out what women truly desire. After the knights journey he learns that women desire to have the sovereignty. As well upon their husband as their love, and to have mastery from men. (Wife of Bath Tale, 182-184) It is important to note that this behavior was seen as very unconventional and was not allowed in society during this time period. Chaucer shows his disgust with depicting he as a Gap-toothed was she, it is no lie to say. Upon an ambler easily she sat, Well wimpled, aye, and over all a hat As broad as is a buckler or a targe; A rug was tucked around her buttocks large, And on her feet a pair of sharpened spurs. (General Prologue, Lines 470-475) Its doubtful that this woman would truly look like this, however it is easier to believe that Chaucer does this to show how woman that partake in such behaviors are seen as less desirable, than a beautiful woman who follows tradition like Prioress. This quest for desire, respect and acceptance is very relevant in todays society; especially in the current event involving an allegation against a supreme court nominee. Still today woman strive for equality, equal pay, right to choice, and fight against sexual abuse. Although the Wife of Bath may have been an extreme case of adultery and a desperate fight for control, its relevant representing the fight of some radical liberals in todays society. The Wife of Bath can resemble the modern fight of feminist; her desire for power resulted in men abusing and depicting her in a remarkably negative spotlight. Throughout The Canterbury Tales women were seen as their husbands property; those who catered to the desires of their husbands were seen as a role model for the ideal wife and were much more desired than the women who opposed them. Chaucer depicted women based on their appearance, role in society and how appropriately they behaved in their relationships.

Essay about The Tragedy of Macbeth - 832 Words

Who is ultimately responsible for the tragedy of Macbeth? It could be said that Macbeth ´s strive for power affects every aspect of his life, and this motivation eventually leads to his demise. Many different factors play a pivotal role in deciding his ill-fated future. With his wife ´s cajoling, and the three witches ´ foretelling of his future, Macbeth, will stop at nothing to gain position as King of Scotland. It could be said that Lady Macbeth is responsible. She bullies him, emotionally blackmails him and knows he is morally sensitive so he must be pushed. She mocks his bravery and knows he is a warrior and will be insulted. When Macbeth is having doubts she says: When you durst do it, then you were a man; And to be more than what†¦show more content†¦He is driven to the murder because of the thought of being king. It is the ambition in his mind that is crucial. The three witches, or â€Å"weird sisters† are they are referred to throughout the play, it could be said that they are the instruments of malevolent forces, which seek to lead men away from goodness. As representations of mischief and evil, they are often accused of being responsible for Macbeth’s destruction and the murder of many innocents. However, when first introduced in Act I, Scene I, they seem to be ridiculously clichà © that they could even be said to be comical. This is how they appear to us now, in this day and age, as they no longer create significant fear in our society. In Shakespeare’s time however, the audience would have been really afraid. Could such characters of really been responsible for the tragedy of Macbeth. Shakespeare prompts the audience to ponder whether the witches are crazed hags who are excluded from society whom only speak what they know or are they manipulative. It comes apparent that they can tell the future when one of the witches says Be lion-mettled, proud, and take no care Who chafes, who frets, or where conspirers are; Macbeth shall never vanquished be, until Great Birnam Wood to high Dunsaine Hill Shall come against him.† Act IV, Scene I This of course being a prediction of the attack from England. This was misleading information because they tell Macbeth that the onlyShow MoreRelatedThe Tragedy Of Macbeth And Macbeth1510 Words   |  7 Pagesone of the most famous authors in the history of old and modern english texts. While living through the 1500s-1600s, and having very little knowledge of psychological issues, Shakespeare portrayed mental illnesses in Macbeth fairly accurately. The characters in the tragedy of Macbeth show many characteristics and warning signs of mental disorders such as Post Traumatic Stress Disorder (PTSD), schizophrenia and depression. Since there is scarce evidence of medical testing and research with the mindRead MoreIs Macbeth a Tragedy?2186 Words   |  9 PagesA tragedy is often thought of as a sad, pitiful event. The factors used to label an event as tragic are the consequences and the lasting effects. For example, the consequences of one or more deaths can be seen as a tragedy. And t ragedies are often remembered long after the event, clearly impacting the future for those involved. Many people interpret events such as a natural disaster, a death of a loved one, or a permanent disability as tragic. However, others say that this definition of a tragedyRead MoreMacbeth - Tragedy Essay1351 Words   |  6 Pagesclassical view, tragedy should arouse feelings of pity and fear in the audience. Does Macbeth do this? Tragedy has most definitely influenced the viewers thoughts on Macbeth within this play. In Shakespeares Macbeth, the audience sees a gradual breakdown in the character of Macbeth himself, due to the tragic events that unfold during the play. This has a direct effect on the audiences views and thoughts of Macbeth, thus creating pity and fear within the audience. Macbeth, being a man andRead More Macbeth - Tragedy Essay1224 Words   |  5 Pageshistories to tragedies. Perhaps one of his most famous in the tragedy genre is Macbeth. Though Shakespeare can be considered as a scholar in the sense that he was both a renowned and prolific playwright, look back a few hundred years to find Aristotle, one of the most famous scholars and philosophers of all time. In his treatise titled Poetics, he defends poetry against criticism as well as sets standards for tragedies in quot;The Nature of Tragedy,quot; a section of the Poetics. Is Macbeth fit to beRead MoreAnalysis Of The Tragedy Of Macbeth1 207 Words   |  5 Pages The ‘Tragedy of Macbeth’ (also known as ‘Macbeth’) is a play written by William Shakespeare and it was first performed in 1606. This play presents plenty of themes through the action and dialogue throughout the play. Although the play is universally and most commonly referred to as the dark tragedy presented by Shakespeare. The most common themes that were introduced to the audience tend to be femininity versus masculinity, pride and honor, the role of supernatural, temptation and evil and a lotRead More Macbeth - Tragedy Essay1313 Words   |  6 Pagesthe classical view, tragedy should arouse feelings of pity and fear in the audience. Does Macbeth do this? Tragedy has most definitely influenced the viewer’s thoughts on Macbeth within this play. In Shakespeare’s Macbeth, the audience sees a gradual breakdown in the character of Macbeth himself, due to the tragic events that unfold during the play. This has a direct effect on the audience’s views and thoughts of Macbeth, thus creating pity and fear within the audience. Macbeth, being a man and aRead MoreManhood in The Tragedy of Macbeth1133 Words   |  5 PagesIn Shakespeare’s Macbeth, he uses the theme of manhood to create motives for characters to act like a man. This is seen in many occurrences in Macbeth where characters try to act like men for certain reasons. Characters that apply this action are Macbeth, the first murderer, Macduff, and Young Siward. These actions are seen throughout the play, and play a key role in the development of the performance. Macbeth tells himself to act like a man in the following lines: â€Å"Prithee, peace! / I dare doRead MoreThe Tragedy of Macbeth Essay542 Words   |  3 PagesThe Tragedy of Macbeth, written by William Shakespeare in 1604, portrays women in a variety of strengths. In Elizabethan society, women were considered the ‘weaker sex’ but in many of his plays Shakespeare appears to question this patriarchal society. Shakespeare wrote ‘ Macbeth’ intending to flatter King James I, the ruler in this era. James I had very strong opinions regarding women and, particularly, witches. He saw Women as inferior and expected them to be housewives and mothers. ShakespeareRead MoreThe Tragedy Of Macbeth By William Shakespeare1205 Words   |  5 PagesThe first tragic story created in ancient Greece. Tragedies were written as a form of catharsis or purgation of emotions. In these types of plays, the audience finds characters in which they can relate to which is a tragic hero. T he tragic hero creates his own failures based upon their own actions and produces a detrimental fate for himself. The process of the protagonist’s fall is based upon the tragic structure. The structure of a tragedy consists of the exposition, exciting force, hamartia, theRead MoreThe Tragedy Of Macbeth By William Shakespeare1052 Words   |  5 PagesEnglish II 2 October, 2015 â€Å"Tragedy† of Macbeth Macbeth, a play written by one of the most influential English writers of all time William Shakespeare. It was created to be a Shakespearean tragedy. A tragedy as Aristotle defines it as: â€Å"Tragedy, then, is an imitation of an action that is serious, complete, and of a certain magnitude †¦. through pity and fear effecting the proper purgation of these emotions† (Aristotle: Poetics). What this is saying for a tragedy is that it should have the audience

The American Dream is most certainly a beautiful one. It...

The American Dream is most certainly a beautiful one. It has to do with owning your own home in a neighborhood with a good school for the kids and an expensive car in the driveway. Working at a job, that you chose, that provides enough money to realize all of your dreams . Does this sound right? This may have been true when the phrase was coined back in 1931 by James Truslow Adams, in his book The Epic of America, but is certainly not true today. The vast majority of Americans are living in this middle income bracket or even more people receiving government subsidies . When are we, as a nation, going to realize that working a 9 to 5 just to be happy to be able to pay our bills and make ends meet is not going to make the American†¦show more content†¦The gap between the haves and have not’s is very real. There is a lot of talk about the ills of the country. About the mistakes that have been made and that are continuing to be made; the wars, the lending crisis, the outsourcing of jobs. All are very serious and real financial problems that the country continues to live with. How can we give away and lend money to other countries when, right here in America, we have so many hungry and homeless people? There was an article in the local paper, very recently, about 2 homeless people who died from the sudden drop in temperature in New Orleans! They froze to death from the cold. What about their â€Å"American Dream?† Did they ever have one and if so, when did it die for them? Shouldn’t everyone have a chance at life, liberty and the pursuit of happiness? Along with the pursuit; the â€Å"dream† should be in there somewhere? There are many Americans angry with the â€Å"rich† for having so much money. There are countless books written on getting rich. The authors so lovingly tell us all how â€Å"they did it† and â€Å"how we can do it too.† I have read several ofShow MoreRelatedEdgar Allan Poe: His Life and The Raven4939 Words   |  20 Pagesconsidered to be the father of the short story by many. Over the course of his life, he wrote hundreds of short stories and poems. His writing style is unique and influenced by the tragedies that occurred over the course of his life. In fact, he is most well known for writing morbid stories and gruesome, dismal poems. Indeed his writing habits were heavily influenced by his life. His life was full of depression, angst, and woe. Many of the people he cared for fell victim to deadly plagues and diseasesRead MoreEssay on The Life of Edgar Allan Poe4875 Words   |  20 Pagesconsidered to be the father of the short story by many. Over th e course of his life, he wrote hundreds of short stories and poems. His writing style is unique and influenced by the tragedies that occurred over the course of his life. In fact, he is most well known for writing morbid stories and gruesome, dismal poems. Indeed his writing habits were heavily influenced by his life. His life was full of depression, angst, and woe. Many of the people he cared for fell victim to deadly plagues and diseasesRead Moreof mice and men comprehension questions2901 Words   |  12 PagesHe still holds on to the innocence that most children have...he doesn t know of harsh times. And George appreciates how innocent lennie is. 3. Describe how their ‘voices’ differ. George is instantly depicted with being the leader, or parent role towards Lennie, telling him to not drink the water, to give the mouse over, to not say anything etc., just as it would be with a parent and child. George continually shouts commands or orders to Lennie, ‘come one, give it here’ or by using strong languageRead MoreAN ANALYSIS PAPER ON ANTON CHEKHOV’S THE SEAGULL AND THE CHERRY ORCHARD12092 Words   |  49 PagesCultural. Political, and Social Standpoints 3.3.2 Ideologem of Loss 3.3.3 Relation of Russian and American Literature 4. Questions for Analysis 4.1 How do the literary works teach about morality? 4.2 What is the prevailing idea shown in the story? How can the readers relate to it? 4.3 If you were to provide an alternative ending to your chosen story, how would you end it? Why? 4.4 How do these literary works adhere to the 7 literary standards? Explain. Read MoreDeterminants of Violence in the Greek Football League a Case Study of Paok Fc Supporters13608 Words   |  55 Pages(For history of football SEE: Butler 1991, 1996, Walvin 1994). As far as the modern version of the game is concerned, it was firstly developed in the eighteenth century. Tony Brown espouses the opinion that football as we know it today has little or nilpotent relevance to the games mentioned above (Brown, 2003). In his article â€Å"the early rules of soccer† Brown argues that â€Å"in tracing the history of the game, there are three sets of laws in particular that made a significant contributionRead More Globalization and the International Monetary Community Essay4545 Words   |  19 Pagesgrasp of the consequences of globalization, these problems can be avoided in the future. Humanity’s life got much easier when money was invented. From ten foot tall coins to small strips of paper, currency is one of the most important inventions the human race has discovered. The invaluable ability to trade any item for a standard of value is what makes economy possible. Today, currency issues face the looming prospect of globalization. Like a tornado on the horizon, globalizationRead MoreWall Street14268 Words   |  58 PagesFox†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Charlie Sheen A young, smart and very motivated stock broker (seller) who dreams of making millions of dollars. Gordon Gekko†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Michael Douglas A very rich, ruthless and immoral stock trader and â€Å"corporate raider,† which is a person who buys and sells companies, often with horrible results for company workers. Darien Taylor†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Daryl Hannah A young and beautiful interior decorator with very expensive taste, who is a friend of Gekko’s, and who soon becomesRead MorePorsche Cayenne11733 Words   |  47 Pagescompany also had to decide what to do about the on oing consumer-to-consumer ng conversations in online Porsche brand communities. Some argued that online brand communities were an important source of consumer research. Others argued that the consumers who participated in the online conversations held views more extreme than the average consumer. Were they of any value in deciphering the market’s renegotiation of Porsche’s brand meaning? n No The Legacya Do Ferdinand Porsche was bornRead MoreHanson Production18651 Words   |  75 Pagesdiscounted. Determining a promotion partner may lessen the risk of a potential failure, yet cost more profit and affect the recoup schedule. Indian Film Production INDEX 1. Chapter One: INTRODUCTION 1.1 Film Production Houses In India 1.2 An overview of Indian film industry 1.2.1 Historical Section - How Bollywood has evolved 1.3 Size and growth opportunities 1.3.1 Current situation 1.4 Aims, Objectives and Research questions 2. Chapter Two: LITERATURE REVIEW 2.1 Corporate Structure Of ProductionRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesjoy of the chase has made this an intriguing endeavor through the decades. Still, it is always difficult to abandon interesting cases that have stimulated student discussions and provoked useful insights, but newer case possibilities are ever contesting for inclusion. Examples of good and bad handling of problems and opportunities are forever emerging. But sometimes we bring back an oldie, and with updating, gain a new perspective. For new users, I hope the book will meet your full expectations

Sustainability Report Good Public Reputation

Question: Describe about the Sustainability Report for Good Public Reputation. Answer: Introduction: The importance of sustainability in an organization cannot be understated. Nowadays, any organization that intends to sustain itself in future, must embrace the responsible way of conducting business. Each organization is required to consider the long-term consequence of the manufacture and production process on the natural environment it conducts its business in. However, more importantly, when an organization intends to improve its sustainability measures, it succeeds in gaining wider recognition and greater acceptability among the masses as well. This is the reason why the Chief Executive Official of Eagle Valley Health Foods, Mr. Martin Clifton has intended to promote sustainability within the organization. Established in the year of 2013, the organization has gained much reputation in recent times, and hence, Clifton has decided to expand the organization in other parts of Australia. However, before that the CEO wants to ensure that the effective sustainable strategies fetch it good public reputation (Carroll and Buccholtz 2012). Findings and Discussion: For conducting the business operations in a responsible way, the Eagle Valley Health Foods is required to identify the key areas which require immediate attention. Accordingly, it was being observed that the organization has two sustainability issues. The first one is, over consumption of water, and the second being the contamination of the environment because of the use of the polypropylene in the packages. The organization is immediately required to reduce its consumption of water, because of the emerging issue of global water crisis. There is no point stating the fact that water is an important natural resource, and hence the conservation of the same must be ensured under any circumstance. However, it has been observed that the Eagle Valley health Foods consumes as much as 56 gallons of water, for the production of a single bar. Besides, the snack bars produced and sold by the organization, are made from the cereals and pulses, and hence apart from the industrial consumption, even in the agricultural production process a huge amount of water is being consumed. Further, since the last two years, the rate of the water consumption has increased at a steady rate, posing a serious threat to the people living in the local communities (Hahn and Kuhnen 2013). The optimization of the water use has become mandatory, as the continual withdrawal from the local water sources, has created a huge sc arcity of water in the different local areas of Western Australia. Besides, the packaging process and design used by the organization also requires to be immediately changed. The organization employs the use of polypropylene for the packaging process. However, the material is a non-biodegradable substance that does not get dissolved in water, and end up contaminating the land (Aamran and Ooi 2014). During the post-consumption period, the packets are becoming a source of land and air pollution. The organization needs to urgently address the problem, as the plastic packages are contaminating the land and ground water, and also releasing the harmful, toxic fumes in the environment. Recommendation: The organization needs to control its excessive consumption of water, and hence must adopt innovative measures. A change in behavior and approach on part of the employees as well as the management authority, along with the replacement of equipments can help in the water saving initiative of the organization (Wada and Bierkens 2014). The organization should immediately consider the idea of installing trigger-operated guns on hoses, as it can help in the organizations initiative for substantial water saving. Besides, the use of the sub metering systems, in-line strainers and innovative shower fixtures can help in resolving the problem to a considerable extent. Besides, the organization should reuse the used water, and hence must arrange the suitable methods of conservation of the used water. The reuse of water within the organization always leads to the dramatic reduction of water (Chamberlain 2015). Besides, it should be noted here, that no change in the operational activities of the organization is possible, unless the employees are being trained and educated about the methods of water conservation (Rockstrom et al. 2015). The organization must develop an understanding among the employees about the importance of water conservation. Hence, it is highly recommended that the management authority of Eagle Valley Health Foods arranges a water conservation program, for the employees (Rockstorm et al. 2014). The sustainable approach is also required while designing the packaging products. Since it has been observed that the organization uses Polypropylene, it is recommended that the organization immediately switch to eco-friendly method of packaging that does not contaminate the environment (Faccio et al. 2015). The organization needs to redefine its packaging design, if it is willing to prevent the bioaccumulation of the toxic substances (DuPuis and Ball 2013). The use of recyclable poly-mailers can be used as it largely helps in eliminating the problem of pollution. The organization needs to inform its consumers to recycle each pack, and for the implementation of this strategy, the organization is required to adopt a systematically organized approach (Emblem and Emblem 2012). Besides, it is also advised that the organization shifts to small packets, as these help in the reduction of the total amount of waste over a given period of time (Russell 2015). Above all, the organization is req uested to take this issue seriously, and hence collaborate with the Research and Development section of the organization, for creating more innovative, sustainable packages. Conclusion: The Eagle Valley Health Foods, despite being an emerging organization in the food and drinking sector of Australia has gained much reputation among the masses. In case the organization is willing to sustain and expand itself, it must consider the issue of sustainability. However, apart from following the above steps as discussed in the report, it is also suggested that the organization employs the use of effective promotional strategy. It should be noted that the organization can never achieve competitive advantage over the other organizations, unless the public is being made aware of its sustainable approach to business. Reference List: Aguinis, H. and Glavas, A., 2012. What we know and dont know about corporate social responsibility a review and research agenda.Journal of management,38(4), pp.932-968. Amran, A. and Keat Ooi, S., 2014. Sustainability reporting: meeting stakeholder demands.Strategic Direction,30(7), pp.38-41. Brammer, S., Jackson, G. and Matten, D., 2012. Corporate social responsibility and institutional theory: New perspectives on private governance.Socio-Economic Review,10(1), pp.3-28. Carroll, A.B. and Buchholtz, A.K., 2014.Business and society: Ethics, sustainability, and stakeholder management. Nelson Education. Chamberlain, G.L., 2015. The waters of consumptive sustainability.Interdisciplinary Environmental Review,16(2-4), pp.175-192. Cheng, B., Ioannou, I. and Serafeim, G., 2014. Corporate social responsibility and access to finance.Strategic Management Journal,35(1), pp.1-23. DuPuis, E.M. and Ball, T., 2013. How not what: teaching sustainability as process.Sustainability: Science, Practice, Policy,9(1). Emblem, A. and Emblem, H. eds., 2012.Packaging technology: Fundamentals, materials and processes. Elsevier. Faccio, M., Gamberi, M., Pilati, F. and Bortolini, M., 2015. Packaging strategy definition for sales kits within an assembly system.International Journal of Production Research,53(11), pp.3288-3305. Hahn, R. and Khnen, M., 2013. Determinants of sustainability reporting: a review of results, trends, theory, and opportunities in an expanding field of research.Journal of Cleaner Production,59, pp.5-21. Hopkins, M., 2012.Corporate social responsibility and international development: is business the solution?. Earthscan. Korschun, D., Bhattacharya, C.B. and Swain, S.D., 2014. Corporate social responsibility, customer orientation, and the job performance of frontline employees.Journal of Marketing,78(3), pp.20-37. Rockstrm, J., Falkenmark, M., Allan, T., Folke, C., Gordon, L., Jgerskog, A., Kummu, M., Lannerstad, M., Meybeck, M., Molden, D. and Postel, S., 2014. The unfolding water drama in the Anthropocene: towards a resilience?based perspective on water for global sustainability.Ecohydrology,7(5), pp.1249-1261. Rockstrm, J., Falkenmark, M., Allan, T., Folke, C., Gordon, L., Jgerskog, A., Kummu, M., Lannerstad, M., Meybeck, M., Molden, D. and Postel, S., 2015. The unfolding water drama in the Anthropocene: towards a resilience?based perspective on water for global sustainability.Ecohydrology,7(5), pp.1249-1261. Russell, D. A. (2014). Sustainable (food) packagingan overview.Food additives contaminants: Part A,31(3), 396-401. Wada, Y. and Bierkens, M.F., 2014, December. Sustainability of global groundwater and surface water use: past reconstruction and future projections. InAGU Fall Meeting Abstracts(Vol. 1, p. 01).

Strategies for National Australia Bank

Question: Discuss about the Strategies for National Australia Bank. Answer: Introduction: In the present competitive businesses environment, development of effective strategy is crucial for the organizations to gain competitive advantage in the market. However, effective development of strategies depends on several factors including mission, vision and social responsibility of the organizations. Furthermore, organizations also have to focus on the internal and external environmental factors to implement strategies that can provide maximum benefits for the organizations. In this report, the focus will be on the National Australia Bank (NAB). The organization is founded in the year of 1982. Presently, NAB is regarded as one of the top four financial institutions in Australia. In fact, it is placed in the 21st position evaluated by market capitalization. On the other hand, NAB is ranked at the 41th place in terms of total asset in a financial institution (Nab.com.au 2016). Thus, it highlighted the fact that NAB has able to implement effective strategies in order to gain comp etitive advantage in the market. The organization has able to maintain a constant growth rate with utilizing innovative and unique strategies. However, few strategies of the organization have also faced lot of criticism. Therefore, the report will consciously try to include all the positive and negative aspects of the implemented strategies by NAB. Implemented strategies by NAB: Mission statement of National Australia Bank highlights that the organization is focused towards providing selected financial and core banking services efficiently. Therefore, NAB has always focuses on providing the best professional services to all its customers in order to gain competitive advantage in the market. Furthermore, NAB has also tried to make a conscious effort in order to enhance the trust level of the customers so that they can able to take financial help from the organization without any hesitation. At the initial stage, NAB has tried to implement aggressive marketing strategy. NAB has acquired Northern Banks and Clydesdale bank in order to increase its penetration power in the market. In Australia, NAB provides several financial services including personal banking, business banking, MLC and NAB private wealth. NABs business strategies include programs that have the potential to support a more financially and socially inclusive society (Beecham and Chowdhury, 2012). F urthermore, NAB wisely manages its environmental footprints so that customers can easily manage their environmental risks for financial products and services. NABs business strategy also focuses on the effective utilization of stakeholder engagement process in order to mitigate any social, environmental and governance issues. Organizations vision highlights the significance of maintaining proper relationship with all the stakeholders. Therefore, NABs business strategies include informal and formal engagement activities with all the stakeholders so that it can able to identify issues and also priorities them accordingly (Chowdhury 2012). In order to enhance the businesses of the organization, NAB has tried introduced internet based direct banking services. In fact, NAB has introduced a completely new branch of the organization namely UBank. The companys business strategy includes development of clear objectives so that it can able to manage policies and procedures effectively. NAB st rategy also includes development of effective communication process so that it can able to maintain effective customer relationship management process. Prime two criticisms faced by NAB: As mentioned earlier, NAB has focused in utilizing aggressive marketing strategies at the initial stage. Therefore, NAB has utilized overseas acquisition strategy in order to increase its growth in the market. For that reason, NAB has acquires many foreign financial institutions. However, several studies have highlighted that overseas acquisition provides very few opportunities for the organization to evaluate corporate strategy for a long period of time. As per the article by Shamsuddin and Xiang (2012), the study of strategy generally focuses on the successful organizations and trying to evaluate the reasons for its success. Now, NABs strategy of acquiring overseas financial institutions has also created several controversies. For instance, it has been identified that Irish subsidiary of NAB had engaged in tax evasion schemes and overcharging from its customers. Therefore, investigation has mentioned that tax evasion and overcharging from the customer has breached the trust level. Furthermore, NAB had around $460 million write down value from its rights regarding capitalized mortgage services. NAB also has faced huge amount of criticism, as it has failed to maintain Australian Financial Standards. Australian Prudential Regulatory Authority (APRA) also has expressed its concern over many financial statements of the organization (www.abc.net.au 2016). NAB also was alleged because of irregularities in the foreign currency training operation. Therefore, it has created negative impact on the foreign investment procedures. NAB had a loss of $270 million revenue in the month of January (Sussangkarn, 2012). Furthermore, NAB was accused by APRA for not implementing effective decisions regarding risk management procedures standards. On the other hand, Central Bank of China has utilized the plan of tightening the credit by enhancing the reserve requirements for the economys financial structure, performance level of NAB has decreased to a lower level. Thus, it can be ide ntified that the prime reason for the criticism is the decreasing performance level of the National Australia Bank. Environmental analysis: As per the article by Kaal and Painter (2011), it is necessary for the organizations to analyze all the external and internal market factors at the time of developing business decision strategy. Internal and external factors help organization to identify the potentiality of the market that can be helpful for the sustainability of the business. Furthermore, in order to fulfill the needs of the customers, it is necessary for the organization to understand the environmental condition of the market more effectively. PESTEL analysis can help organization to understand the situation of the market in a much more effective way. The PESTEL analysis is discussed as follows: PESTEL analysis: Political factor: Several rules and regulations have been imposed on the banking industry of Australia that is creating adverse impact on the financial management process. It can be assessed that high rate of interest is creating adverse impact on the capital investment. As mentioned by Voanews.com (2016) high rate of interest has created huge amount of challenges for the major financial institution like National Australia Bank, Commonwealth bank and Westpac. It has to be noted that NAB has created business partnership with other financial institutions to enhance the revenue level. However, complex political rules and regulations are creating problem for the financial institutions to increase its revenue level (International Monetary Fund 2012). Thus, political rules and regulations are creating adverse impact on the strategies implemented by the financial institutions in Australia. Economic factor: Increasing competition in the financial market of Australia has reduced the funding cost to large extent. As a result, banking organizations started to develop capital by enhancing its target. Worthington and Devlin (2013) highlighted Liquidity Coverage Ratio as one of the major changes in the financial market. Liquidity Coverage Ratio has reinforced all the banks in Australia to handle probable risks linked with the financial banking processes. As a result, it has increased the risk level for the banks in Australia, which influenced to develop hazardous situation for major financial institutions (Polsiri and Jiraporn 2012). Therefore, banks will have to increase the strength of pricing system, which will increase the probability of risks among the lenders. Social factor: NAB has always made a conscious effort maintain all the corporate social responsibilities of the company effectively. NAB has been advertising the personal banking system for making financial transaction process simpler for the customers. Furthermore, NAB is focusing on the customer needs in order to reduce possibility of any social problem. Technological factor: NAB focuses towards utilizing stable, simpler and agile technologies for providing effective customer support services (Latimer 2012). Furthermore, NAB also focuses towards effective utilization of technologies to attract more people to avail the services of the bank (www.morningstar.com.au 2016). NAB also has utilized modern technology for providing instant banking system for the customers. Ecology factor: NAB has also taken several initiatives and programs to create positive impact on the maintenance of ecology. For instance, NAB has developed several programs to provide health safety and education opportunity for people in Australia (Podolski 2012). Furthermore, Nab help customers to understand the risk associated with environment in order to reduce negative impact on the environment. Legal factor: As per the article by Frie (2013), every financial institution has to go through several rules and regulations in order to conduct its businesses properly. Therefore, NAB has always focuses on the maintenance of all the rules and regulations implemented by government in order to conduct risk management, financial planning and payment transaction process effectively. SWOT analysis: As per the article by Deng and Liu (2014), SWOT analysis is extremely helpful for the organizations to analyze internal strengths and weakness effectively. Furthermore, it also helps organizations to identify possible threats and opportunities. The SWOT analysis for NAB is as follows: Strengths: Strong brand image helps to attract people from all across the Australia to avail effective financial services Effective diversification of products and services is the prime strength of NAB to ensure success of the business The organization has able to maintain consistent interest income and revenue level for a long period of time NAB is regarded as one of the prime financial institution in Australia in terms of total amount of assets Weaknesses: Decreasing revenue level of NAB has created major adverse impact on the growth rate of the organization Lack of global acclaim is one of the prime weaknesses of the organization Opportunities: NAB can focus on the financial market outside the Australia, as it can improve the revenue level of the organization to another level. Acquisition and joint venture technique can still help NAB to attract people to avail financial services of the organization NAB can also focus more on the asset management sector to increase its business opportunity in the market Threats: Increasing competition in the Australian market has emerged as a major threat for NAB Financial crisis is another factor that can major adverse impact on the revenue level of NAB Repetitive changes in the rules and regulations implemented by Australian government Organizational culture and leadership style of NAB: As per the article by Latimer (2012), organizational culture and leadership style plays significant role in the organizational success. Therefore, NAB also has tried to implement effective leadership style to manage its business processes effectively. However, the organization has faced foreign currency fraud that highlighted serious cultural and leadership issue. Previously the company has able to grow in the stable Australian economic environment. However, the foreign currency fraud has induced the organization to implement changes in its leadership structure. During the economic unstable situation, NAB has reduced its workforce by up to 11% in order to minimize the cost of the organization (Daly and Gebremedhin 2015). Furthermore, NAB has also considered utilization of outsource technique to fulfill all its requirements in the operational process. NAB also had utilized reform strategy for the refurbishmentof all its branches (Watson and Wickramanayake 2012). However, the managemen t of NAB always tries to provide the best experiences to the customers at the time of availing financial services of the organization. Therefore, NAB has tried to develop organizational culture in such a way so that it can able to identify customers needs effectively. This has helped NAB to emerge as one of the prime financial institution in Australia. Recommendation: The above information highlighted the fact that NAB needs many improvements in their business activities. Firstly, NAB will have to focus on its procedure of resource allocation in order to improve its operational processes. Therefore, NAB also will have to provide proper training and development opportunities for all its employees. It will help organization to enhance the effectiveness of the operational process. For that reason, Nab can also consider expert help in order to improve the business structure for the betterment of the organization. NAB also have to focus on the development of strategy in order to stop continues fall in the revenue level. NAB can utilize merger and acquisition strategy to divide the responsibilities of the organization. Furthermore, merger and acquisition also help Nab to allocate all its resources in an appropriate way. Conclusion: The above analysis has been describing the strategies that National Australia Bank has implemented in order to gain competitive advantage in the market. It highlighted that NABs prime focus is to provide effective customer service to attract more people to avail financial services of the organization. However, the report also has highlighted that NAB has faced lot of criticism for continues fall in the revenue level. Thus, it highlighted the fact that NAB has to focus on several factors in order to improve its position in the market. References: Beecham, S. and Chowdhury, R., 2012. Effects of changing rainfall patterns on WSUD in Australia.Proceedings of the Institution of Civil Engineers - Water Management, 165(5), pp.285-298. Chowdhury, K., 2012. Modelling the dynamics, structural breaks and the determinants of the real exchange rate of Australia.Journal of International Financial Markets, Institutions and Money, 22(2), pp.343-358. Daly, A. and Gebremedhin, T., 2015. Can An Indigenous Employment Program Work? A Case Study of National Australia Bank.Economic Papers: A journal of applied economics and policy, 34(3), pp.128-138. Deng, X. and Liu, L., 2014. The Bank Lending Channel: Evidence from Australia.AABFJ, 8(2), pp.71-87. Frie, E., 2013. Destination Australia: migration to Australia since 1901.National Identities, 15(4), pp.428-430. International Monetary Fund, 2012. Australia: Financial Safety Net and Crisis Management FrameworkTechnical Note.IMF Staff Country Reports, 12(310), p.1. Kaal, W. and Painter, R., 2011. The Aftermath of Morrison v. National Australia Bank and Elliott Associates v. Porsche.European Company and Financial Law Review, 8(1). Latimer, P., 2012. Australia Financial sector reform legislation.ac, 1999(13). Latimer, P., 2012. Australia Financial sector reform legislation.ac, 1999(13). Nab.com.au, 2016. [online] Available at: https://www.nab.com.au/content/dam/nabrwd/legacy/business/calculators-and-tools/business-tools/documents/swotanalysistemplate.pdf [Accessed 3 Sep. 2016]. Nab.com.tr, 2016. Nab Holding - Vision and Mission. [online] Nab.com.tr. Available at: https://www.nab.com.tr/en/VisionandMission.aspx [Accessed 2 Sep. 2016]. Podolski, E., 2012. Regulating Synthetic Securitisation Following the Global Financial Crisis.Australian Economic Review, 45(1), pp.14-28. Polsiri, P. and Jiraporn, P., 2012. Political connections, ownership structure, and financial institution failure.Journal of Multinational Financial Management, 22(1-2), pp.39-53. Shamsuddin, A. and Xiang, D., 2012. Does bank efficiency matter? Market value relevance of bank efficiency in Australia.Applied Economics, 44(27), pp.3563-3572. Sussangkarn, C., 2012. Institution Building for Macroeconomic and Financial Cooperation in East Asia.The International Economy, 2011(15), pp.17-30. Voanews.com, 2016. National Australia Bank Comes Under Heavy Criticism. [online] VOA. Available at: https://www.voanews.com/a/a-13-a-2004-03-29-4-national-67492022/282207.html [Accessed 2 Sep. 2016]. Watson, J. and Wickramanayake, J., 2012. The relationship between aggregate managed fund flows and share market returns in Australia.Journal of International Financial Markets, Institutions and Money, 22(3), pp.451-472. Worthington, S. and Devlin, J., 2013. Fairness and financial services in Australia and the United Kingdom.Intl Jnl of Bank Marketing, 31(4), pp.289-304. www.abc.net.au, 2016.NAB posts $1.74b half-year loss on Clydesdale sale. [online] ABC News. Available at: https://www.abc.net.au/news/2016-05-05/national-australia-bank-posts-loss-on-clydesdale-sale/7385766 [Accessed 4 Sep. 2016]. www.morningstar.com.au, 2016.National Australia Bank Limited - Quote and News. [online] Morningstar.com.au. Available at: https://www.morningstar.com.au/Stocks/NewsAndQuotes/NAB [Accessed 4 Sep. 2016].

Writing an Effective UCLA Anderson Essay

Writing an Effective UCLA Anderson EssayThe UCLA Anderson essay sample can be used to illustrate and support your essays. Many of the subject matter areas that you will be covering in your college essays will come from these topics. Of course, there is a lot more to a college essay than just outlining your key points and displaying your writing ability. An essay is a written communication between you and the reader.Good essay writing is all about speaking in the third person. You need to put yourself in the shoes of the reader, not your own narrow perspective. The best way to do this is to use the third person pronoun in the essay examples.The essay sample on this page is in the first person. You should use the first person pronouns as examples in your college papers. The first person pronouns in your writing must tell the story, or else you will be wasting your time and that of the reader. The first person pronoun is used to refer to the writer, not the character. They are used as t hough they were telling their story, not reading it.The last thing you need to be sure of when writing a college essay is to make sure you never forget the main point of the essay. Your theme is your most important aspect of your essay. It must come first in the outline and in the entire composition. Every sentence must support and reinforce this main point.The next thing you need to do to write an effective essay is to read the entire piece. Every paragraph is important and each sentence has to deliver the points you intend to make. Keep track of every topic you discuss so you don't forget anything. If you don't understand something, find another way to explain it so you can learn and not just assume.When writing a college essay, you are writing for others and you want them to learn and remember. You should take time to research, familiarize yourself with the subject matter, and gain an understanding of it. Your topic is what you will be basing the content of your essay on. You mus t be able to communicate this in your essay and every paragraph and line of your essay must support this concept.Always research and learn as much as you can about the topic and the people involved in your essay. Your essay can make a difference in their lives, and yours can help them. It doesn't matter how big or small the impact is. If you know what you are talking about, then your college essay will be an invaluable tool in their lives.There are many benefits to writing an essay. It can improve your grades and impress the professor. It can also prove to be a great source of knowledge and learning for your students. A great topic is just the start. Make sure that you keep these tips in mind when you are writing your next essay.

Biological Psychology free essay sample

Biological Psychology Melissa Thompson University of Phoenix Biological Psychology When most hear the words biological/psychology, many tend to have trouble rapping their mind around it. Psychology is the study of behavior, so how does biology fit into this equation? Well we have to assume that our brain has influence or somehow effects are behavior. In order to prove or disprove this theory, we have to research the biology and psychology of both the brain and our behavior. So how do we do this, well first we have to understand the brain and how it functions, as humans we have roughly 100 billion nerve cells in the brain. This is an overwhelming amount to keep track of at one time but ever so important to researchers. Nerve cells in the brain can be a study guide because they have specific ways of acting or interacting when we expel certain behaviors. We will write a custom essay sample on Biological Psychology or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Of course researchers are still in the infancy stage of completely understanding or being able to identify every aspect of what are brain is doing when we expel certain behaviors. If Researchers could figure out the complications of the brain and behavior those complications cause, they will be able to make amazing discoveries, for the world of biopsychology. Such as curing diseases and understanding some of the most mysterious disorders. In the beginning, biological psychology started back as far as Avicenna, Avicenna was a Persian psychologist whose specialty was in treatment of illness caused by emotions, he also gave humans a way to link changes in a human’s pulse with their feelings. From there, biological psychology was incorporated in Descartes’ mind body approach to mental health and medicine. During the time of Descartes the big question remained are the mind and body connected? Do they work together with a soul or sprit? Or do they operate in a mechanical function with the body? Descartes focused his research on innate ideas, such as reflex action and mind and body interactions. Descartes believed that the pineal gland, which is a structure in the human brain, was the connection between the mind and body. From Descartes’ ideas came Descartes’ innate doctrine, Descartes doctrine explains that the mind can exist without the body. The mind is an immaterial substance, the mind and body are not identical. Of course, as science seems to go forward more and more proof points to the two, mind and body being intertwined. Knight Dunlap, advanced the information on biopsychology with a book he wrote called â€Å"An Outline of Psychology,† and â€Å"Psychobiology,† William James, also wrote a text book called, â€Å"The Principles of Psychology. † While, the main idea of biopsychology did not originate with these two men. What there impute in this text did, was to open the door for psychology and biology, to be studied together instead of as a separate entities. Biological psychology consists of many different areas, such as paleontology, evolutionary biology, neurobiology, and neuroscience. Much of the research being done is in hopes of helping individuals who suffer from cognitive disorders, many times accompanied with physical deficits. Such as autism and Alzheimer’s. Biopsychology is also committed to finding solution to such disorders as schizophrenia, and depression. The general idea is that these disorders are somehow related to the chemical imbalances in the human brain. These imbalances make neurons tramitions dysfunctional, and like I said previously, with 100 billion neurons to watch and research, in this is a field of study. There is still a long way to go to be successful in the ultimate mission. Conclusion The field of biological psychology is an attempt to answer many questions; such as, is homosexuality biological based or an individual choice? The same with alcohol and drug addiction is it biological or an implication of a weak character? These are just a few of the question’s psychological biology theories hope to answer one day through reasearch. It is important to understand how the behavior and brain are connected. There are many alcoholics and homosexuals who would be eternally grateful to know for a fact that there disease is biologically based and it is not something they them selves have done wrong. So where do we go in the way of biopsychology? In each disorder the tramition of the neurons is disrupted, meaning that if researchers can narrow down where the disruption occurs, and when the effects of the mood beings References: Descartes, Rene, (1986) Descartes psychology by J. Cottingham, Cambridge: Cambridge Cottingham J. (1986) University Presshttp://fatimahye. muslimpad. om/2010/03/05/descartes-mindbody-dualism/ Cochran R. Barbra (2003-2010) what is Biological Psychology, http://www. wisegeek. com/what-is-biological-psychology. htm . (2010). In Encyclopedia Britannica. Retrieved March 23, 2010, from Encyclopedia Britannica Online: http://www. britannica. com/EBchecked/topic/458833/biological-psychology Hernandez Carrie Ann (2002-2010) what is Biological Psychology? http://www. helium. co m/items/1415090-psychology-what-is-biological-psychology Breedlove S. Marc, Rozenzweig R. Mark, Watson V. Neil Learning Biological Psychology http://www. biopsychology. com/5e/lbp5e/home/home. html