Sustainability Report Good Public Reputation

Question: Describe about the Sustainability Report for Good Public Reputation. Answer: Introduction: The importance of sustainability in an organization cannot be understated. Nowadays, any organization that intends to sustain itself in future, must embrace the responsible way of conducting business. Each organization is required to consider the long-term consequence of the manufacture and production process on the natural environment it conducts its business in. However, more importantly, when an organization intends to improve its sustainability measures, it succeeds in gaining wider recognition and greater acceptability among the masses as well. This is the reason why the Chief Executive Official of Eagle Valley Health Foods, Mr. Martin Clifton has intended to promote sustainability within the organization. Established in the year of 2013, the organization has gained much reputation in recent times, and hence, Clifton has decided to expand the organization in other parts of Australia. However, before that the CEO wants to ensure that the effective sustainable strategies fetch it good public reputation (Carroll and Buccholtz 2012). Findings and Discussion: For conducting the business operations in a responsible way, the Eagle Valley Health Foods is required to identify the key areas which require immediate attention. Accordingly, it was being observed that the organization has two sustainability issues. The first one is, over consumption of water, and the second being the contamination of the environment because of the use of the polypropylene in the packages. The organization is immediately required to reduce its consumption of water, because of the emerging issue of global water crisis. There is no point stating the fact that water is an important natural resource, and hence the conservation of the same must be ensured under any circumstance. However, it has been observed that the Eagle Valley health Foods consumes as much as 56 gallons of water, for the production of a single bar. Besides, the snack bars produced and sold by the organization, are made from the cereals and pulses, and hence apart from the industrial consumption, even in the agricultural production process a huge amount of water is being consumed. Further, since the last two years, the rate of the water consumption has increased at a steady rate, posing a serious threat to the people living in the local communities (Hahn and Kuhnen 2013). The optimization of the water use has become mandatory, as the continual withdrawal from the local water sources, has created a huge sc arcity of water in the different local areas of Western Australia. Besides, the packaging process and design used by the organization also requires to be immediately changed. The organization employs the use of polypropylene for the packaging process. However, the material is a non-biodegradable substance that does not get dissolved in water, and end up contaminating the land (Aamran and Ooi 2014). During the post-consumption period, the packets are becoming a source of land and air pollution. The organization needs to urgently address the problem, as the plastic packages are contaminating the land and ground water, and also releasing the harmful, toxic fumes in the environment. Recommendation: The organization needs to control its excessive consumption of water, and hence must adopt innovative measures. A change in behavior and approach on part of the employees as well as the management authority, along with the replacement of equipments can help in the water saving initiative of the organization (Wada and Bierkens 2014). The organization should immediately consider the idea of installing trigger-operated guns on hoses, as it can help in the organizations initiative for substantial water saving. Besides, the use of the sub metering systems, in-line strainers and innovative shower fixtures can help in resolving the problem to a considerable extent. Besides, the organization should reuse the used water, and hence must arrange the suitable methods of conservation of the used water. The reuse of water within the organization always leads to the dramatic reduction of water (Chamberlain 2015). Besides, it should be noted here, that no change in the operational activities of the organization is possible, unless the employees are being trained and educated about the methods of water conservation (Rockstrom et al. 2015). The organization must develop an understanding among the employees about the importance of water conservation. Hence, it is highly recommended that the management authority of Eagle Valley Health Foods arranges a water conservation program, for the employees (Rockstorm et al. 2014). The sustainable approach is also required while designing the packaging products. Since it has been observed that the organization uses Polypropylene, it is recommended that the organization immediately switch to eco-friendly method of packaging that does not contaminate the environment (Faccio et al. 2015). The organization needs to redefine its packaging design, if it is willing to prevent the bioaccumulation of the toxic substances (DuPuis and Ball 2013). The use of recyclable poly-mailers can be used as it largely helps in eliminating the problem of pollution. The organization needs to inform its consumers to recycle each pack, and for the implementation of this strategy, the organization is required to adopt a systematically organized approach (Emblem and Emblem 2012). Besides, it is also advised that the organization shifts to small packets, as these help in the reduction of the total amount of waste over a given period of time (Russell 2015). Above all, the organization is req uested to take this issue seriously, and hence collaborate with the Research and Development section of the organization, for creating more innovative, sustainable packages. Conclusion: The Eagle Valley Health Foods, despite being an emerging organization in the food and drinking sector of Australia has gained much reputation among the masses. In case the organization is willing to sustain and expand itself, it must consider the issue of sustainability. However, apart from following the above steps as discussed in the report, it is also suggested that the organization employs the use of effective promotional strategy. 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